DR. MUHAMMAD ALI*; SYED SALEEM BACHA; SHAHID FAROOQ; ZAHID MAHMOOD; AISHA SIRAJ; SHAHID IQBAL. AI-Driven Neuro-Personalization in Tourism: Enhancing Customer Experience, Travel Satisfaction and Service Adaptation through Real-Time EEG Analytics. Policy Journal of Social Science Review, [S. l.], v. 4, n. 2, p. 855–873, 2026. Disponível em: https://www.policyjssr.com/index.php/PJSSR/article/view/1076. Acesso em: 13 aug. 2026.