*SHUMAILA HASSAN; *MUHAMMAD FAROOQ JAN; MUHAMMAD HASSAN. PERCEIVED TRANSPARENCY AND SUSTAINABLE UNBOXING EXPERIENCES AS DRIVERS OF BRAND AUTHENTICITY IN EMERGING MARKETS. Policy Journal of Social Science Review, [S. l.], v. 4, n. 3, p. 390–399, 2026. Disponível em: https://www.policyjssr.com/index.php/PJSSR/article/view/824. Acesso em: 12 mar. 2026.