Dr. Neelam Akbar, Dr. Gul Ghutai*, and Dr. Muhammad Tariq Yousafzai. “ARTIFICIAL INTELLIGENCE TRANSFORMATIONS IN MARKETING: THE NEXUS BETWEEN CHATBOTS’ PERCEIVED USEFULNESS, PERCEIVED CREDIBILITY, AND BRAND LOYALTY IN E-COMMERCE”. Policy Journal of Social Science Review 3, no. 8 (August 25, 2025): 455–467. Accessed December 26, 2025. https://www.policyjssr.com/index.php/PJSSR/article/view/447.