Mouad Boumia, Professor Yuhongyang. A STUDY ON CHATBOT SERVICE FAILURES IN E-COMMERCE AND IMPROVEMENT STRATEGIES OF AMAZON. PJSSR [Internet]. 2025 May 19 [cited 2025 Dec. 26];3(5):313-31. Available from: https://www.policyjssr.com/index.php/PJSSR/article/view/307