Dr. Neelam Akbar, Dr. Gul Ghutai*, Dr. Muhammad Tariq Yousafzai. ARTIFICIAL INTELLIGENCE TRANSFORMATIONS IN MARKETING: THE NEXUS BETWEEN CHATBOTS’ PERCEIVED USEFULNESS, PERCEIVED CREDIBILITY, AND BRAND LOYALTY IN E-COMMERCE. PJSSR [Internet]. 2025 Aug. 25 [cited 2025 Dec. 26];3(8):455-67. Available from: https://www.policyjssr.com/index.php/PJSSR/article/view/447