THE CULTIVATION OF DIVERSE SOCIAL PERCEPTIONS: A QUANTITATIVE ANALYSIS OF ONLINE NEWS MEDIA'S TRANSFORMATIVE INFLUENCE

Authors

  • Dr. Faiza Bajwa
  • Kanwal Zahra
  • Dr. Muhammad Javed Iqbal

Abstract

This research examines the revolutionary impact of online news media on political perception and engagement by comparing it to traditional media. This study examines how internet news affects political attitudes, the breadth of political perspectives available, and diverse media users' perceived comparative stance. Such consumption's effects are the focus of the investigation. This study used 299 online survey responses. The data show that internet news influences political ideas (Mean = 3.78) and offers more perspectives (Mean = 3.79). The association between online news influence on political beliefs and conventional media consumers' narrow perspective was substantial (χ\ = 65.353, p <.001; Pearson's R =.349). Significant because it suggests a strong link between the two. Because of this relationship, conventional media consumers seem to have a narrower perspective. According to the findings, online news media influences political ideas and gives consumers a sense of informational superiority. Political discourse polarisation and democracy are affected by this.

Keywords: Online News, Social Perception, Cultivation Theory, Media Effects, Digital Media, Diversity.

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Published

2025-10-24

How to Cite

Dr. Faiza Bajwa, Kanwal Zahra, & Dr. Muhammad Javed Iqbal. (2025).  THE CULTIVATION OF DIVERSE SOCIAL PERCEPTIONS: A QUANTITATIVE ANALYSIS OF ONLINE NEWS MEDIA’S TRANSFORMATIVE INFLUENCE. Policy Journal of Social Science Review, 3(10), 458–465. Retrieved from https://www.policyjssr.com/index.php/PJSSR/article/view/562

Issue

Vol. 3 No. 10 (2025): Policy Journal of Social Science Review

Section

Articles