INNOVATIVE VEIL DESIGNING USING CONVENTIONALISED MOTIF OF SWABI CHAIL

Abstract

The research "Innovative Veil Designing Using Conventionalized Motif of Swabi Chail" has focused on the traditional Swabi chail motifs in modern women's fashion through digital printing techniques. The chail, dotted veil for dignity amongst Swabi women, has been used to develop new scarf and dupatta designs using Adobe Photoshop. Traditional motifs such as sur gulay, half-moon, semi-circle, and polka dots have been redesigned into geometric patterns with a vibrant color palette inspired by nature. The printing of fabric samples was done on silk and cotton; feedback from the 100 respondents showed that 87% of the respondents recognized the cultural motif and liked it, while 94% agreed to its use in fusion with modern fashion. Polka dots on dark backgrounds were most liked, along with cotton fabrics. The findings indicate that digital innovation can help preserve and innovate cultural heritage by merging tradition with modern design to cater to global fashion markets.